Video is already a powerful tool for any marketing campaign. Now it’s been amped up to a super power with interactive technology. Interactive videos work better than ANYTHING to make you more profits from your video marketing strategy.
Large companies like Maybelline and Netflix are using interactive videos and love the results.
Traditional videos are a one-directional conversation where the viewer simply receives information. With interactive videos, viewers respond to questions and get to select the content they want to see, KEEPING THEM ENGAGED all the way through to that wonderful call-to-action at the end.
As viewers click on their answers and choose their video directions, you get to COLLECT THAT VALUABLE DATA! Each time a viewer watches your interactive video, you learn whether they prefer “A” or “B” without them being asked to participate in a survey. It’s organic information at your fingertips!
Video MARKETING just got SMARTER for everyone!