Powerful Podcasting Statistics You Can’t Ignore!!
“Hi everyone, I’m (so and so) and welcome to my podcast. This week’s guest is…”
Does that sound familiar? If yes, then you are among the 1/3 of North Americans who enjoy listening to podcasts – while jogging, walking the dog, driving, etc. And that number is growing. If there’s something you’d like to know, odds are there’s a podcast about it.
So? What’s this got to do with you, right? Well, if you are a business owner who is teetering on the edge of creating a podcast for your brand, here are some stats that should push you right over.
- 70% of North Americans know all about podcasts.
- 1/3 of North Americans listen to podcasts at least once a month. 22% of North Americans, older than 12, listen to podcasts once a week. Podcasters are moving into the mainstream, according to podcast statistics.
- There were 750,000 active podcasts in 2019.
- On average, 45% of podcast listeners have an annual household income of more than $250,000.
- 2 million podcasts are registered by Google: a great SEO practice. Experts say that number would grow faster if more Podcasters understood how to make their message brief and engaging.
- 54% of podcast consumers say they think about buying advertised products.
- Businesses spent $497 million on podcast advertising in 2018. That number grows every year.
- Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.
How People Listen to Podcasts
- The average podcast listener subscribes to 7 different shows weekly
- 58% of podcaster listeners listen to between 76% and 100% of the whole podcast, downloaded onto their device.
- 52% of podcast subscribers listen to entire episodes
- Around 26% of podcast listeners increase the speed of podcasts while listening
- Podcast listeners spend and average of 6.5 hours listening to podcasts every week.
- More than half of all podcast listeners pay attention to the ads
- 50 billion episodes have been streamed or downloaded from iTunes alone: not counting other podcast broadcasting sites
Podcasts can be a lot of fun to do. You can be a solo artist in your podcast, with your own stories and tips. You can bring guests in to share ideas and experiences. You can create a panel of experts that gets together and “chews the fat” once a week. Your podcast can be internal for your staff or wide open to anyone who wants to listen. There’s no end to where you can take your podcast.
I’ve had a lot of experience, over the past years, working with clients and their podcasts. If you are looking into creating your own podcast in the New Year, I have some free tips to share with you which only require a phone call. Then I also have some very reasonable package deals for either doing the full editing of your podcast or simply creating that catchy top and tail that your podcast needs.