Let’s have a little fun and get inspired by some video marketing campaigns already out there and working well. Hopefully, these videos can inspire you to do something just as fun for your viewers to want to watch and share.

Nike – Better For It:

This is a great video that gets into the minds of Nike’s female customers. Take a look at it and imagine producing a similar video for your business with your own clients/customers minds in mind. What are in the thoughts of your clients when you first connect with them? How do they feel after you have gone the full journey with them, whatever that journey may be?

Canadian Tire – Wheels:

Here is another inspiring video marketing campaign that focuses, this time, on one unique customer need. The advantage to this approach is that it shows the human/humane side of Canadian Tire. It shows Canadian Tire wanting to change lives for the better… through their products, of course. How would your business’s video look if you told the story of one specific and unique client’s need and how you provided the solution… and how it affected that client (don’t forget that part)?

Always – Like a Girl:

This video does not focus on the product, service or client at all. It focuses on a social matter that this corporation is concerned about. Creating a video like this for your business really shows that your brand is an active part of community – not just a business selling stuff. It builds strong loyalty, when done right. What is it that matters to you and to your business within your community or the world as a whole? If you let your voice speak out, what would it say?

My closing thoughts on successful video marketing campaigns: