corporate videos, video services, video marketing

Sharing ideas for video

Why video is today’s most effective marketing tool for your business

Let’s play a quick game of, “Would you rather?”. Would you rather read a book, or Heli-ski? Would you rather holiday somewhere hot with summer beaches, or have a winter holiday atop beautiful alpine mountains? Would you rather scroll through long descriptive text about how fast you can ski down those mountains, or would you rather see it for yourself in a quick exciting video? I think we can all agree on the answer to that one. Today we live in a world where high-speed Internet with free Wi-Fi is available practically everywhere. Your potential clients are all walking around with mobile...

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Audio: One of the most powerful marketing medias out there!

When I produce videos for clients they rarely ask me questions about the audio for the video. Typically, everyone focuses on how the video will look; yet ironically, for engaging memory to potential customers, audio is more important than video images. I'm not talking about just what the message says, but also how that message will sound. Sound is the secret ingredient to influencing emotions in a person. A girl walking up a staircase means nothing unless there are party noises coming from what seems to be the second floor, or if there is eerie music playing in the background to indicate danger. ...

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The Biggest Reason Why Your Video Does NOT Get Watched

The biggest thing that frustrates me, as a specialist in video communication, is that business owners are sometimes unsatisfied with their investment in their videos because they aren't getting the audience they expect. They post their video and wait for mass volumes of viewers to watch it. When that doesn't happy, they think their investment in their video failed. If you can relate to that, I'm about to share with you a huge secret. I call it a secret simply because it appears to be that most business owners don't seem to know it. It's very simple: You need to promote your video. Look...

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Examining Brands that are Successful on YouTube

I hope you are able to take five minutes and watch this video article. It's powerful. I've done quite a bit of research for you on this one. YouTube is our most influential social media tool on the web and, thus far, few businesses have been able to harness its power. In this article, I share with you three brands that have truly mastered their media practices on YouTube, resulting in a steady growth of subscribers and fans. Click the image below to watch this video article.   https://www.youtube.com/watch?v=wBs8QpCCB5c&list=UU4kUTRewwYN2OXqzWWzKpoQ

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Are You Planning On Creating A Video Series?

I suspect your reason for checking this article out is because you’ve already subscribed to one or more online video series and are starting to see the value in creating a video series for yourself. In fact, a carefully created video series can be strongly rewarding, both for the creator and for the viewers. Each episode, when produced properly, gives its audience a strong example of your personality and your expertise. So strong, in fact, that audiences return over and over again to watch even more episodes. Thus, building a stronger trust with you and your brand. I’ve had the pleasure...

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